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DESIGN FOR LIVING

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DESIGN FOR THE ENVIRONMENTS




UN TUFFO NEL TEMPO | 2009 | ICF Corporate RAD 120 | 2005 | Seac - Radim Group AUTOVELOX 105 SE | 2002 | Sodi Scientifica MINI MIRROR | 2001 | BMW Group
SLIM  | 1999 | Seac - Radim Group ALISEI  | 1998 | Seac - Radim Group MFT 192 GSM  | 1998 | Ciemme Sistemi - Tim PAPER VENDING MACHINE  | 1992
The degree course in Industrial Design held by Roberto Segoni focused on the topic of design for the community. It was therefore inevitable that I perceived a huge passion for the design of instruments. For the first time in the Faculty I faced a topic that I was very fond of and also extremely modern, the world of vending machines with the project of a vending machine for drawing paper.
Even though I had been in love with technology and agonistic sports for more than twenty years, in 1998 I had to refuse an interesting offer made by Technogym, who wanted to hire me to create its own internal design department.
With Ciemme Sistemi we worked a lot on the topic of commercial communication. We made it through to the final of the Smau Award with the MFT192GSM led display ordered by Tim, with full time marketing via GSM directly to all shops.
The speed enforcement system produced by Sodi Scientifica that received an award at the Intertraffic of Amsterdam as the best in the world, deserve a special mention. Just like everybody, I hate paying fines but I am very proud of having taken part in this project especially when I read articles in newspapers stating that the number of road accidents has fallen in places in which it has been installed.
A completely separate sector in the field of instruments is definitely the medical field. These products are born by the magical synergy of various professional skills: you find yourself collaborating with mechanical and electronic engineers, with biologists, with medicine and physics graduates, and they all transmit extremely interesting information to one another.
In the world of furniture one piece may be successful only if somebody likes it, but here the concept of design changes. In the medical field even more than in the public field, the functional quotient predominates over the aesthetic one. An electronic analyser cannot afford to make a mistake in the value of blood. This is why the margins of intervention of the design are often limited to dressing a marvellous electronic instrument.
In the instruments that I have designed for Seac, I have tried to force these concepts, showing how a bench photometer does not necessarily need to be low and rounded, it does not necessarily have to be beige just because it is a piece of electro-medical equipment: or that an electronic analyser, of which just a few hundred pieces are sold, can achieve a satisfactory level of expression with an economic shape using shaped steel, without having to invest millions in special mould equipment.