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DESIGN FOR LIVING | Tableware




TRAYS, SERVING PLATTERS & BOWLS | 2010-'11 | Qsquared
The tableware sector is one of the liveliest, by size of turnover, frequency of replacement and purchase of products on the market, number of producers istinctively design oriented.
Just think about that every year in Milan are held two editions of Macef, in Paris two editions of Maison et Objet and in Frankfurt's the most important fair of this sector, Ambiente.
Distracted by other interests I come late to this area, but perhaps with professional skills more comprehensive than other colleagues.
In 2010 I was presented the opportunity to debut as Art Director of a little but vibrant American company based in Florence, the Qsquared LLC of New York, a manufacturer of 100% melamine tableware.
I followed this company at 360° by solving various technical and organizational problems that he brought from past management and creating new products that had considerable success in sales in the U.S., following the creation of the website, catalogs, and exhibition booths for the fairs of Frankfurt, Hong Kong and Chicago, as well as the showroom in the famous FortyOneMadison building in New York, which houses all the world’s top brands in the field of tableware. In Italy Qsquared is currently distributed by Livellara.