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DESIGN FOR LIVING

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DESIGN FOR LIVING | TV Stands




WALL | 2003 | Ciatti ERGO | 2004 | Ciatti BEND | 2003 | Ciatti BLITZ | 2003 | Ciatti
HEXAGON | 2003 | Ciatti IMAGO | 2003 | Ciatti ZERO | 2003 | Ciatti ZAPPING | 2002-'08 | Composad
At the beginning of this century, CRT TVs, were supplanted by modern flat screens, that exploited the first plasma technology and then the LCD.
With Ciatti, one of the most important producers in that field, I designed the very first TV supports for the large retail chains, because we were sure that the screens, at that time very expensive, would soon be a mass distribution.
The result was a catalog of smart products offered at very affordable prices in chain stores such as Euronics, Expert, Media World, Saturn, Trony, Unieuro and so on.
Stood out among all Wall, second chapter of my trilogy of Lesena style, a wall TV support that covered up all the wirings and connections, proposed also in raw MDF that could be painted or coated to blend in with the bottom wall.
It was successfully marketed in the USA by the chain DWR with the name Muro.
Despite the success of sales, Ciatti decided to relocate production in Romania with a deal that did not have the desired result and unfortunately this decreed their gradual decline and exit from the market.